Board of Directors


Robert Mason

Dr. Robert M. Mason joined the UW iSchool faculty in autumn of 2005. He served as Associate Dean for Research for the iSchool from 2006-2010. His current research interests focus on the philosophy and ethics of technology management and the cultural aspects of knowledge management. His recent research examines the impact of social media on knowledge work and societal institutions. He is a founding member of the Social Media Lab @ UW and is working with a team of students colleagues on information flows and the spread of rumors during disasters and crises related to the Occupy movement. He was previously on the faculties of the College of Business at Florida State University and the Weatherhead School of Management at Case Western Reserve University. Prior to devoting full time to academia, he operated two consulting companies and worked in industry. He is a former president of the International Association of Technology Management. He has an SB and SM in electrical engineering from MIT and a PhD in industrial and systems engineering from Georgia Tech.  Learn more.
Joe McCarthy
Vice President
Joe McCarthy is an irrepressible instigator, connector and evangelist, interested in the ways that people connect technologies and the ways that technologies connect people. These interests have motivated his research and development across the areas of artificial intelligence, natural language processing, machine learning, mobile and ubiquitous computing, human-computer interaction and computer-supported cooperative work. Joe’s current role is Director, Analytics and Data Science, at Atigeo LLC. Earlier industry roles include Director of Strands Labs Seattle, Principal Scientist at Nokia Research Center, Senior Scientist at Intel Research Seattle and Senior Researcher at Accenture Technology Labs. Other chapters of his career includes roles as entrepreneur, professor and consultant. Joe holds a Ph.D. in Computer Science from the University of Massachusetts, an M.S. in Computer Science from RPI, and a B.A. in Philosophy from Ripon College. He has authored or co-authored over 40 technical publications, given over 50 presentations, taught dozens of courses, and served on numerous conference and program committees.  Learn more.

Dee Christoff

Dee Christoff is the Director of Donor Relations at Northwest Harvest. She is a passionate, loyal, goal-driven development professional with more than 20 years nonprofit experience (fundraising, government relations, administration, and management). She has a demonstrated ability to meet goals and develop strong rapport with diverse audiences and stakeholders while also driving change within an organization to achieve results. She has an M.A. in Speech Communications and was formerly a college debate coach. In her free time she likes to create things and is learning to play percussion.  Learn more.

Michal Lahav

Michal Lahav is the founder and director of Living Research Lab Inc., and is a dedicated User Experience Researcher and Ethnographer that is unusually passionate about learning and understanding the needs of the user. Michal has worked extensively for world class organizations such as Microsoft Research & Google, as well as humanitarian organizations such as PATH & Burn Design Lab, with over 15 years of experience in the field. Michal’s expertise is in end-to-end User Experience Research. This includes study design, development and implementation. Her research encompasses customer needs assessment; ethnographic research; international research; iterative design support; usability testing; design of quantitative surveys on customer needs, pricing, feature determination; focus groups and other qualitative methods; as well as consumer and enterprise field research. She has a BS in neurobiology, physiology, and behavior from University of California, Davis.  Learn more.
GenevieveTremblayGenevieve Tremblay Genevieve Tremblay is an artist, designer, educator, public scholar, and cultural entrepreneur. She conceptualizes and facilitates pioneering initiatives at the convergence of arts & culture, science, education and technology. Since 2000, she has created collaborations with innovators across disciplines that ignite new thinking and apply emerging technologies to civic and community challenges. Building bridges between interdisciplinary realms is her specialty. Her professional work includes award-winning design and art direction, as well as her generative work as artist and independent curator. She teaches in the Art, Design, Film and Media Department at Cornish College of the Arts. Genevieve has received more than thirty local and national grants for school-based programs integrating art and technology in the Seattle and Bellevue School Districts. Her research, curatorial and public scholarship initiatives have been funded by 4Culture, Bellevue Schools Foundation, SAPPI Ideas that Matter: Design for the Public Good, AIGA, The National Endowment for the Arts and the Rockefeller, Benton and Ford Foundations. Genevieve received her MFA from Massachusetts College of Art and her BFA from Carnegie Mellon University.  Learn more.

Jeff Larson

Jeffrey Larson is a Seattle-based artist and illustrator, working primarily as an independent consultant for local technology companies including F5, Millisecond Software, and the Bill and Melinda Gates Foundation. Jeff also regularly volunteers his design skills to various organizations. He received a BFA in design from Michigan State University before transplanting to the Northwest. Aside from his abstract paintings, as an artist Jeffrey is most well known for his Lighter of the Month Club series, and his collaboration with Skill Shot, Seattle’s pinball zine.
SethVincentSeth Vincent Seth Vincent is an an independent programmer, designer, and writer. He is currently taking on projects focused on journalism, civic engagement, and interactive media, and plays a central role as a community organizer for Code for Seattle. He graduated from The Evergreen State College in spring of 2009 with a focus on journalism and web design.  Learn more.